Brand Owners Choose ezCombo® for Packaging Speed and Value
A brand owner is bringing a new product to market. The packaging goals include product visibility with plenty of billboard space, efficient use of shelf-space, and low-cost for a small run. In walks blister packaging. A blister package secures the product between a thermoformed plastic part and a printed paperboard blister card. Relieved and excited, […]
Check it Out: The Ultimate Guide to Growing CPG Sales
What happens when your consumer packaged goods brand is trying to launch a new product SKU or brand extension? How do you create connection and joy with consumers without leaving them with the regrets of dozens of missed opportunities? When the competition is as fierce as ever, how do you increase CPG sales? Our team […]
What is Blister Packaging? A Glossary of Essential Blister Packaging Terms
Rohrer offers a wide variety of custom packaging solutions and the industry’s largest combo program to help our partners build their brand and bottom line. Many people are unsure of the technical name of the type of packaging they see on the retail shelf every day. They might refer to the plastic and board packaging […]
Why Speed Dating with Vendors Can be a Risky Business
Background: Getting Lured by Fast Promises Today the saying, “Everything old is new again,” could apply to long-term vendor relationships. The gold standard for building sustained success had fallen out of favor. Eager new start-ups, with little or no experience in packaging their products were lured by short-term discounts and promises of fast turnarounds. Older […]
Rohrer Corporation Poised to Open Brand-New Mexico Facility
For many years, our Ontario, CA, facility has been a convenient production partner for our customers. However, recently, we have all seen a clear trend of brands and manufacturers moving their production to Mexico. As Mexico continues to grow as a manufacturing hub for our partners and other North American brands, we started evaluating the best […]
Optimizing Your Package for Retail and E-Commerce
With news about major retailers closing their stores, we hear a lot of buzz about online sales and the intense pressure on retail. On one hand, e-commerce comprises a mere 9.8% of total sales. Brick and mortar stores like Target and Home Depot are crushing expectations with in-store sales. On the other hand, the e-commerce portion of […]
Retail Success Stories: Club Stores
Costco released their earnings report earlier this month, leading to an all-time high stock valuation (over $207 per share). Costco’s net sales increased by 12% year-over-year with membership growth of 14%. Forbes contributor Barbara E. Kahn reported on Retail Winners and Losers last week, and named Costco as one of the big winners. She demonstrates […]
How to Get Added Value from Your Blister Packaging Supplier
Every organization claims “Great Customer Service.” Of course! Would you work with a vendor who said they’re going to treat you like junk? When you research a packaging manufacturer, look for concrete examples of customer service and added value. One of the best ways for procurement and supply chain experts to reduce costs is to […]
Learn the Five Steps to Designing Successful Package Innovation
My family and I watched “Mr. Mom” for movie night this week. You remember – When Dad, Michael Keaton, loses his job, he and stay-at-home Mom, Teri Garr, race to get new jobs. Mom gets hers first at an advertising agency, and Dad stays home as a hilarious “Mr. Mom.” Early in the movie, Teri […]
