Retail’s Leading Package: Blisters and Cards

Common retail packaging styles include clamshells, cartons, polybags, and blister packaging. For Rohrer’s partners, blister packaging is by far the most popular, with applications in virtually every category and retail environment. Stroll through the aisles of any store, and you are likely to find brands highlighting their products in this efficient, visual, and protective style. Not so sure? We put together a list of just a small sampling of our partners.

  • Auto After-Market Stores – Many auto-aftermarket brands use straightforward blister card designs with bold PMS colors to provide brand cues and product visibility.
    • Air filters
    • Replacement bulbs
    • Spark plugs
  • Electronics Stores – Blister packaging is an easy way to provide protection and scale for tiny electronics. When it comes to small but expensive products, streamlined design with foil touches is a leading blister packaging solution.
    • Batteries
    • Memory cards
    • Phone accessories
  • Gas Stations – In a pinch, shoppers pop into the gas station for products to solve imminent problems. Blister packaging allows shoppers to scan the aisles quickly for their selection.
    • Earplugs
    • Lighters
    • Single-dose pain relievers
    • Tire gauges
  • Grocery and Drug Stores – Although blisters and cards are rarely used for food applications, shoppers will still find blister packaging in many aisles of grocery or drug stores.
    • Birthday candles
    • Cleaning supplies
    • Toothbrushes
  • Hardware Stores – Hardware stores organize small products by size and brand on pegboards, using blister packaging to direct shoppers to the right style, size, or gauge.
    • Glue
    • Paintbrushes
    • Picture hangers
    • Touch-up paint
  • Health & Beauty Stores – Health and beauty brands take advantage of blister packaging to showcase products, and protect them from contamination. These brands often take advantage of specialty printing like soft touch and foil.
    • Lip balm
    • Mascara
    • Razors
    • Tweezers
  • Hobby Stores – Hobby brands from A-Z use blister packaging for many applications. Brands use blister cards to illustrate the potential results of the consumer’s craftwork.
    • Art pens
    • Paint sets
    • Sewing supplies
  • Pen blister packageOffice Supply Stores – Blister packaging is a popular choice for many office and school supply brands. The blister cards run the gamut of simple 4-color printing process to highly embellished packages with specialty coatings and labels.
    • Erasers
    • Glue sticks
    • Ink refills
    • Sticky notes
    • Writing utensils
  • Pet Stores – With all the blister packaging in a pet store, you would think that pets walked down the aisle browsing for their own desires.
    • Aquarium water test kits
    • Dog chews
    • Cat toys
  • Sporting Goods Stores – Whether you’re a rugby player or a golfer, you will find many sporting good products in blister packaging.
    • Fishing lures
    • Mouth guards
    • Ping pong balls
    • Tent stakes
  • Toy Stores – Blister packaging helps organize tiny parts and pieces, making it an excellent solution for many toy products. Spot colors and Process +™ helps brands use bright colors and vivid designs to attract little shoppers.
    • Action figures
    • Doll accessories
    • Dice
    • Putty

Blister packaging solves many challenges. Are you planning a new product launch? Brands may use a small run for a product launch – the minimum order for ezCombo® blister packaging is 5,000 parts. Has Walmart asked you to send stock ASAP, and you need to package your product in a hurry? We measure our ezCombo® speeds in days, not months. Do you want to roll out a holiday design or add a little finesse? Go ahead with a change! ezCombo® offers a variety of quantities and printing finishes including cold foil, and we create new dies for every order.

Most of Rohrer’s blister packaging customers utilize ezCombo®, the industry’s largest and fastest blister packaging combo program. If your product packaging fits our simple and well-defined criteria by size and piece volume, we can turnaround your blister packaging fast at quantities starting at just 5,000 pieces. For our partners who need custom solutions, Rohrer has a full team of package designers ready to tackle your challenge.

Where do your shoppers find your products? Rohrer is here to help! Reach out to our team to get a quote today.

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