Haptic marketing is one of the newest trends in consumer marketing. The power of touch can be very influential in consumers’ purchase decisions.
rTouch™ coating provides a velvety matte finish, giving consumers a sense of elegance and sophistication. This finish appeals to the sense of touch with its luxurious tactile elements. rTouch™ also delivers a visual attraction that grabs attention on retail shelves, providing a better package that builds brands and businesses. Elevate your packaging message with the breathtaking sensory effects of rTouch™.
The sumptuous feel of this finish will enhance the look of any package and increase the perceived value of your brand, driving sales and profits. Competitive characteristics include:
• Increased shelf impact – different than all the rest
• Tactile sensation increases engagement with the consumer
• Creates a special experience for your design initiative
rTouch™ characteristics and printing options secure sales
rTouch™ coating creates a rich, velvety texture. Not only do surfaces appear svelte and sophisticated, but the soft feel adds an unparalleled tactile element to your packaging. Advantages and printing options include:
• In-line application
• Cost effective
• Excellent graphic and marketing capabilities
• Finger print resistant
• Value-added perception
The luxurious effects of rTouch™ provide an attractive and practical solution for a variety of packaging styles such as:
• Sleeves
• Tear resistant cards
• StretchPak cards
We know your industry and will work closely with you to create a packaging solution that drives your brand and your business, from concept to manufacture to retail display. We offer a variety of specialty printing techniques to provide the perfect package.
To read more about haptic marketing and the power of touch, visit this Forbes link: The Next Marketing Skill You Need To Master: Touch
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