Wadsworth Breaks New Ground, Expands Center of Excellence
A Center of Excellence (CoE) is a model that represents industry-leading standards of knowledge, technologies and workflow efficiencies. It can be found in any sector – healthcare, education, manufacturing, etc. It is a real bricks-and-mortar place, not just some lofty-sounding ideal. If you have ever walked into a Center of Excellence, you would see the best-of-the-best not […]
Introducing ecoCombo®: The Packaging Industry’s First Post-Consumer Recycled Combo Program
Rohrer Corporation is in the final testing stages, leading up to the launch of ecoCombo®. This new program is the packaging industry’s first post-consumer recycled materials combo program. ecoCombo® compliments Rohrer’s ezCombo® program. Combo packaging production refers to a unique design and manufacturing solution that combines multiple parts within the same run. This shared tooling arrangement […]
More Cookie-Cutter Shapes!
If you visit any drugstore or big box store, you will notice something about the packaging – nearly all of the blister cards are the same shape. A rectangle. They might be a little taller or wider, but anything other than a rectangle is rare. Isn’t this odd? Yes, especially considering consumer research shows that […]
Solution Spotlight: rTouch™
Haptic marketing is one of the newest trends in consumer marketing. The power of touch can be very influential in consumers’ purchase decisions. rTouch™ coating provides a velvety matte finish, giving consumers a sense of elegance and sophistication. This finish appeals to the sense of touch with its luxurious tactile elements. rTouch™ also delivers a […]
Check it Out: The Ultimate Guide to Growing CPG Sales
What happens when your consumer packaged goods brand is trying to launch a new product SKU or brand extension? How do you create connection and joy with consumers without leaving them with the regrets of dozens of missed opportunities? When the competition is as fierce as ever, how do you increase CPG sales? Our team […]
New Cold Foil System Reinforces Rohrer’s Commitment to Customers
Rohrer believes true partners make the perfect package. The recent installment of the Eagle Cold Foil System, which is operating in-line with our Komori LSX 840 printing press in our Buford, GA facility, ensures that our partner’s retail packaging is produced with state-of-the-art equipment.
Rohrer Corporation Poised to Open Brand-New Mexico Facility
For many years, our Ontario, CA, facility has been a convenient production partner for our customers. However, recently, we have all seen a clear trend of brands and manufacturers moving their production to Mexico. As Mexico continues to grow as a manufacturing hub for our partners and other North American brands, we started evaluating the best […]
The Secret to Radius’ Double-Digit Growth
Linda Casey, Editor-in-Chief of BXP Magazine, wrote and published an insightful profile about Saskia Foley in the January/February issue. Foley is the CEO and President of the personal care brand Radius, and one of our favorite partners. Throughout the interview, Foley speaks candidly about brand positioning, shopper engagement and the future of retail. She also […]
How to Solve Problems with Secondary-Use Packaging
In 1960, a man named Alfred Heineken had a revelation: Why not turn packaging waste into a something that can be used to alleviate homelessness around the world? Yes, it was that Heineken. And yes, they were large beer bottles designed to become building blocks for low-cost housing. So, what if your packaging could have […]
Is it Possible to Define Innovative Packaging?
One way to describe innovation is creating something that fills a need—or solves a problem—that no one could solve before. The best innovative products or packages fulfill a need that people didn’t even realize they had. Of course, there are differing levels of innovation. One might consider innovative a package that successfully bucks retail category […]
