Designers Share Best Practices for Thermoformed Packaging
Rohrer’s packaging solutions span print, thermoformed and fabricated plastic packaging. We are a one-stop-shop and true partner with our customers. This post will help new thermoformed plastic partners avoid common pitfalls through the design process. The tips are relevant for new customers and current partners working on new projects. Follow this link to check out […]
Enhanced Design Advice for New Print Partners
Rohrer offers many solutions spanning print, thermoformed and fabricated plastic packaging, making us a one-stop-shop and true partner with our customers. This post will help new print partners avoid common pitfalls through the design process. Sign up for our blog updates to receive our upcoming thermoforming design blog. A Simple Process Starting a new project […]
Why Speed Dating with Vendors Can be a Risky Business
Background: Getting Lured by Fast Promises Today the saying, “Everything old is new again,” could apply to long-term vendor relationships. The gold standard for building sustained success had fallen out of favor. Eager new start-ups, with little or no experience in packaging their products were lured by short-term discounts and promises of fast turnarounds. Older […]
Optimizing Your Package for Retail and E-Commerce
With news about major retailers closing their stores, we hear a lot of buzz about online sales and the intense pressure on retail. On one hand, e-commerce comprises a mere 9.8% of total sales. Brick and mortar stores like Target and Home Depot are crushing expectations with in-store sales. On the other hand, the e-commerce portion of […]
Learn the Five Steps to Designing Successful Package Innovation
My family and I watched “Mr. Mom” for movie night this week. You remember – When Dad, Michael Keaton, loses his job, he and stay-at-home Mom, Teri Garr, race to get new jobs. Mom gets hers first at an advertising agency, and Dad stays home as a hilarious “Mr. Mom.” Early in the movie, Teri […]
Partnership Produces Exciting Results
Rea-Deeming Beauty Inc. brought a sophisticated challenge to Rohrer for their All About Face BeautyBlender® line. Their packaging goal was to engage consumers with retail packaging as luxurious and appealing as their line of beauty sponges. Working together, we developed a hybrid package with high-impact graphics and sleek design. “Rohrer’s printing and custom thermoforming expertise were […]
How to Build Cost Savings into Your Blister Packaging
The Challenge: Star Power Brand Refresh We’re all consumers. But when it comes to walking down the aisles of your ‘go-to’ retail stores…what catches your eye? Answer: the products that are visible through their see-through packaging, commonly called blister packaging. Retailers know this and give preference to products that have star quality in both looks […]
5 Ways Thermoformed Packaging Can Do “More with Less”
Thermoformed packaging can do “more with less” in a number of fundamentally beneficial ways. Squeezing more out of a package design considers all the goals a package is trying to achieve. Here are five ways that thermoformed packages can do more. 1. SKU Rationalization Simply said, this means reducing the number of packaging “footprints” for […]
How Critical is Material Selection to the Success of Your Package?
Packaging materials for the consumer can be either an aesthetic plus or a frustrating minus. On the plus side, if the material enhances the brand and draws shopper attention, it’s doing its job. On the minus side, if it takes a grenade to get the product out of the package, it’s doing you harm. What […]
How to Solve Problems with Secondary-Use Packaging
In 1960, a man named Alfred Heineken had a revelation: Why not turn packaging waste into a something that can be used to alleviate homelessness around the world? Yes, it was that Heineken. And yes, they were large beer bottles designed to become building blocks for low-cost housing. So, what if your packaging could have […]
