Why Speed Dating with Vendors Can be a Risky Business
Background: Getting Lured by Fast Promises Today the saying, “Everything old is new again,” could apply to long-term vendor relationships. The gold standard for building sustained success had fallen out of favor. Eager new start-ups, with little or no experience in packaging their products were lured by short-term discounts and promises of fast turnarounds. Older […]
Partnership Produces Exciting Results
Rea-Deeming Beauty Inc. brought a sophisticated challenge to Rohrer for their All About Face BeautyBlender® line. Their packaging goal was to engage consumers with retail packaging as luxurious and appealing as their line of beauty sponges. Working together, we developed a hybrid package with high-impact graphics and sleek design. “Rohrer’s printing and custom thermoforming expertise were […]
How to Build Cost Savings into Your Blister Packaging
The Challenge: Star Power Brand Refresh We’re all consumers. But when it comes to walking down the aisles of your ‘go-to’ retail stores…what catches your eye? Answer: the products that are visible through their see-through packaging, commonly called blister packaging. Retailers know this and give preference to products that have star quality in both looks […]
Importance of Time-to-Market for Your Blister Packaging
Brand owners and product managers have many requirements when looking for the right blister packaging supplier. “Expertise” is a given, and you’ll also consider a partner’s ability to provide responsive service, consistent quality, and prices that fit in your overall budget. But for your brand to be successful, your supplier must also be able to […]
The Secret to Radius’ Double-Digit Growth
Linda Casey, Editor-in-Chief of BXP Magazine, wrote and published an insightful profile about Saskia Foley in the January/February issue. Foley is the CEO and President of the personal care brand Radius, and one of our favorite partners. Throughout the interview, Foley speaks candidly about brand positioning, shopper engagement and the future of retail. She also […]
5 Ways Thermoformed Packaging Can Do “More with Less”
Thermoformed packaging can do “more with less” in a number of fundamentally beneficial ways. Squeezing more out of a package design considers all the goals a package is trying to achieve. Here are five ways that thermoformed packages can do more. 1. SKU Rationalization Simply said, this means reducing the number of packaging “footprints” for […]
Why Speed-To-Market Is a “Must-Have” for Successful Packaging
According to Forbes, “Accelerating the growth of innovation in emerging industries—the speed to market of potentially game-changing products and technologies—is vital to long-term economic competitiveness. In fact, being able to design and manufacture high-potential products quickly is critical to revitalizing manufacturing in the United States.” What does decreased speed to market mean to brand owners? […]
How Critical is Material Selection to the Success of Your Package?
Packaging materials for the consumer can be either an aesthetic plus or a frustrating minus. On the plus side, if the material enhances the brand and draws shopper attention, it’s doing its job. On the minus side, if it takes a grenade to get the product out of the package, it’s doing you harm. What […]
How to Solve Problems with Secondary-Use Packaging
In 1960, a man named Alfred Heineken had a revelation: Why not turn packaging waste into a something that can be used to alleviate homelessness around the world? Yes, it was that Heineken. And yes, they were large beer bottles designed to become building blocks for low-cost housing. So, what if your packaging could have […]
Is it Possible to Define Innovative Packaging?
One way to describe innovation is creating something that fills a need—or solves a problem—that no one could solve before. The best innovative products or packages fulfill a need that people didn’t even realize they had. Of course, there are differing levels of innovation. One might consider innovative a package that successfully bucks retail category […]
