How to Design Your Packaging for the Right Channel
It’s incredible how many brands still launch packaging that’s designed to stand out on shelf but that is hard to identify on a phone screen. Or how about package design with lots of complex details that simply get lost online? Things are changing fast in retail channels. And when it comes to physical arena, the […]
What Does Your Packaging Partner Need to Know About Brand Alignment?
In-store, face-to-face with the consumer, product packaging is the most influential way to communicate your brand. So keeping your packaging aligned with the brand should be a dominant goal. And your packaging partner plays a significant role in getting it right. The key is creating a unified, easily identifiable persona for customers to identify with. […]
Struggling to Bring Your Product to Market? Cut Entry Costs with Blister Packaging
Retailers are demanding lower prices, smaller packaging footprints and more space in their planograms. Sales teams are looking for more incentives to entice retailers. And you want to be bold and aggressive, enter new markets and stay a step ahead of new product opportunities. How do you stand a chance at achieving all of this? […]
