Bandelettes®
Upscale Window Packaging That Shows Off the Product’s Quality and Elegance
Background
Freolla LLC, maker of Bandelettes® thigh bands that protect sensitive thighs from chafing with lacey upscale lingerie, is expanding on the success of the Bandelettes line by offering new products, including its new Elegance longer-leg panties.
We wanted to distinguish Elegance from the commodity lingerie products we so often see in stores today. We wanted an upscale package that would dramatically project our brand message of quality.
Specifications
Market Segment
Retail
Format
Materials
Paperboard w/Die Cut, Embossing, Foil Stamp, Soft-touch Coating
Solution
With a clear understanding of the design requirements and marketing objectives, the team at Rohrer Corporation was able to supply packaging that met all of the objectives. The result is an 18-point SBS (Solid Bleached Sulfate) package coated on one side, die-cut, folded and glued into a 7- by 9- by 1.25-inch capacity folder. It features a die-cut oval window that allows customers to see the quality of the Elegance lace directly before purchasing.
The package is printed in four-color process plus two custom colors, with a high quality Soft-Touch coating, spot gloss UV gold foil stamping and registered embossing. It is also gold-stamped with the name Elegance, and the words Elegance and Bandelettes® are blind embossed on the package front.
The Elegance quality is projected in multiple ways: through visual appeal, the feel of the Soft-Touch finish, and the visibility of the product quality through the die-cut window.
The Great Lakes Graphic Association honored the new package by presenting it with the Award of Excellence in its Foil Stamping and Embossing/Debossing Category.
