Printing and Decorating
According to IPSOS Global Research, 72% of Americans indicated that the design of a product’s packaging impacts their decision to purchase. As this statistic proves, printing is more than just ink on a package. It’s a visual representation of your brand.
At Rohrer, we’ve been helping brands create the perfect package for 50 years.
Think of printing and decorating as the “call-to-action” that encourages consumers to reach for your product on the retail shelf. Click here to learn more helpful tips on Digital File Recommendations at Rohrer, as you start designing your new package.
What Printing Options are Available?
Looking for printing pizzazz? At Rohrer, we have a variety of printing and decorating options to differentiate your packaging:
- ezCombo®: The industry’s largest combo program for blisters, cards, and cartons. Rohrer offers the widest variety of buying choices across 16 different print combos, starting at just 5,000 pieces. Click here to see the ezCombo® print combos available.
- Large Format Printing: Rohrer offers large format printing capabilities, which is ideal for higher volume print runs. With large format printing presses, more branded cartons can be run per sheet, which expedites the production process, saves money, and creates less waste.
- Color Management: Color is a crucial element of your brand’s identity. We offer multi-color management standards to maintain color continuity in your packaging, including:
– Utilizing PMS Spot Colors, 4-Color Process, and 7-Color Process printing to ensure consistency and brilliance on your package.
– Converting art files to printing files and determine the optimum printing type.
– Measuring hue, chroma, saturation, density, and tack to give provide perfect graphic replication. - Process +™: This is our cutting-edge 7-color process that adds orange, green, and violet inks to the traditional CMYK inks. The addition of these three inks gives Process +™ the ability to reproduce Pantone® colors more accurately. It also allows us to replicate over 80% of the Pantone® Plus Series Color Guide (versus only 65% with CMYK). Process +™ surpasses 4-color printing results and it may also be a cost-effective alternative to spot color. Rohrer offers Process +™ within our ezCombo® and custom packaging programs, making it an affordable option for brands large and small. Getting accurate color results and saving money? Awesome!
What Decoration Techniques are Available?
Design and decoration can drive retail sales by helping your brand stand out on the retail shelf. Rohrer’s state-of-the-art printing presses allow us to apply effects in-line, saving costs while providing a high-end look or feel. Here are a few of the decoration options available:
- Cold Foil: Cold foil application is heat-sealable, sustainable and affordable. Achieve a broad range of high-end effects that add shimmer to your packaging with the ability to overprint halftones, solids, and process colors.
- Raised Coating: This decorating technique is applied in-line directly on top of the inks. Raised coating, also known as strike-through or reticulating varnish, creates a textured matte look that adds a luxurious feel and a new level of dimension to your printed package.
- Soft Touch Coating: This in-line coating can be used to create a rich velvety texture. The luxurious feel of this finish enhances your package by increasing the perceived value of your brand through an upscale tactile feel.
- Color Logic™ Inks: Powered by the Color Logic Design System™, this print option provides an incredible metallic finish to packaging. As many as 250 different metallic colors, plus patterns and effects can be produced easily and affordably in-line. Rohrer is a licensed reseller of the Color-Logic Design Suite™.
What Types of Packaging Can I Print On?
At Rohrer, we have the capability to print on just about any material, including:
- Paperboard Substrates: We can print on a variety of paperboard substrates. Click here for more details.
- Paperboard and Plastic Folding Cartons: We can print on paperboard or plastic folding cartons as well. Click here for more information.
How Can I Create the COMPLETE PACKAGE at Rohrer?
Premium printing and decorating are another way to STREAMLINE your packaging at Rohrer. We can print and decorate your cards and provide thermoformed blisters or clamshells all in one place. Ready to hit the road to retailers! Another way to produce the PERFECT PACKAGE at Rohrer.
Contact Us Today
Let us provide your product with the printing pizzazz it deserves. Rohrer can help define and differentiate your brand through premium printing and decoration techniques. Contact us today!
